Recently, I was asked by Mobile Commerce Daily to provide commentary about the recent iBeacon pilot by Tesco. What makes this pilot unique is the focus on customer service vs. beacon focused sales.
Follow Tom Edwards @BlackFin360
Tesco & iBeacon
Recently, I was asked by Mobile Commerce Daily to provide commentary about the recent iBeacon pilot by Tesco. What makes this pilot unique is the focus on customer service vs. beacon focused sales.
Follow Tom Edwards @BlackFin360